Go to our global site (EN/PL)
Research Studies
Research studies provided by Gemius can be divided into the following groups:Research on traffic on web sites and the popularity of Internet applications:
gemiusTraffic – a site-centric research study monitoring web sites usage and Internet user behavior analysis
gemiusAudience – a user-centric research study which constitutes a complex Internet audience measurement
Research on effectiveness of online advertising campaigns:
gemiusEffect – the most complete analysis of online advertising campaign performance consisting of three independent modules:
- gemiusDirectEffect – research on the direct response to your online advertising campaign which directly measures Internet user behavior
- gemiusBrandingEffect – determines the perceptive efficiency of an advertising campaign
- gemiusProfileEffect – a research study presenting the analysis of the socio-demographic profile of Internet users reached by a given online advertising campaign.
Web site insights
gemiusProfile – a research study on the socio-demographic profile of web site users
gemiusAccessibility – analysis of Internet connection quality
gemiusHeatMap - a research study providing information on the most popular internal links on your web site
gemiusFGI – a qualitative research study conducted on focus groups with the use of a chat resembling tool
Other studies and products:
gemiusAdHoc – on-demand research designed for individual clients